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Optimized social content can spread easier with reshares and mentions. These tags allow you to specify how your titles, descriptions and images will show on social media. Social meta tagsĪdd social meta tags for Twitter, Facebook, Pinterest and Instagram to optimize social sharing streams of your content. The result forces the user to pinch and zoom to see content. Without this tag your web page will display for desktop-sized widths and your pages scaled for mobile devices. This has become a standard inclusion on all modern websites. In our mobile evolved world, it’s vital to specify a viewport tag and promote a mobile-friendly experience. Your meta description tag should be 160 characters long. So, write a better ad and you’ll get more clicks - it’s that simple. This tag becomes your “organic ad copy” as search users skim through the SERPs. Now the meta description tag has one very important role: improve your click through rate (CTR). Since 2009, Google announced it won’t affect your site’s ranking any longer as its purpose has evolved. Your SEO Title should be unique, present on all web pages and 50–60 characters long. The search engine will use the tag and display it as the clickable hyperlink on the SERPs. It’s very important to SEO, usability and social sharing. It’s an HTML tag (AKA SEO title) that’s a concise description of your web page. Though technically not a meta tag, it’s often included when tagging web pages.
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Optimizing your meta tags for SEO will highlight the best elements of your content and your website will stand out in search results. PRO TIP: Search engines value good, informative content that answers the searchers query concisely.
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Use our SERP key below to see which meta tags impact SEO and Google search results. Content such as a blog post, product, service, webinar, rich media, SlideShare, etc. Remember, use your meta tags to let Google know who you are and the purpose of your content. Pay close attention to the differences and adapt to your website and optimization needs. However, I’d suggest following the comments for Google meta tags in our list below. I consider the two most important meta tags to be:Įach search engine values tags differently. They can make an enormous impact on your search engine rankings and will improve the search user’s experience when used correctly. Using the right tag for the right purpose is important for good rankings. Once inserted into your HTML, they’ll go to work and become visible to the search engine crawlers. You can easily add your meta tag in HTML using a WordPress plugin or CMS page editor fields. Metadata lives within the head section (AKA the header tag) on all your web pages and posts. Though their usage and value have evolved over the years, you can't neglect them. In fact, they've been a staple of good SEO strategy since the beginning of search engine optimization. Meta tags are still necessary and very important for SEO. Search engines will use meta tag data in their Search Engine Results Pages (SERPs) shown to search users.Ĭheck your SEO Meta Tags and find critical issues affecting your site’s indexability. It’s supplemental data about your web page such as the page title, description and content type. Meta tags are small bits of HTML code that helps describe your web page content to Google and other search engines. We’ll cover how meta tags have evolved, the ones important for SEO and those you should avoid completely. In this guide we’ll show you how meta tags can be the secret sauce for your search engine optimization. As a result, Google changed their algorithm on how they treat and value meta tags. In the past people tried to manipulate the search engine algorithms by keyword stuffing their metadata. These little tags have gotten a “bad rap” and often misunderstood because of their misuse. SEO meta tags give enhanced detail on your web page and helps the search engines understand your content.